What I offer you
Here you'll find complete solutions in brand design and strategy, from concept to implementation. Each project is designed to communicate clearly, generate value, and strengthen your brand presence.
Identity
Visual
Logo development with a solid concept and variations.
Building a unique style that represents the essence of the brand.
Art direction for advertising campaigns
Creation of visual concepts for launches, campaigns, and special events. Definition of aesthetics, color palette, and visual language.
Rebrand
Redesign and modernization of the visual identity. Adjustment of positioning for greater market relevance. Updating of graphic elements while maintaining the essence of the brand.
Naming Process
Creating original names
for brands and products.
Research to ensure exclusivity.
and availability.
Analysis and Diagnosis
brand
Assessment of brand perception and positioning in the market. Strategic recommendations for strengthening brand identity.
Identity for social networks
Creating a consistent visual aesthetic.
for profiles and posts.
Alignment with the strategy and
brand positioning
We are a studio, a
agency, a hub?
We are all of that.
I'm Tales Pugedo, a brand designer. With 19 years of experience, I use design thinking as a tool to create real connections between brands and people.
Far beyond aesthetics, I use strategic design as a starting point to build authentic, consistent brands, communicating values, positioning ideas, and connecting people to their essence.
People
Always present and essential.
Regardless of the brand, organization, market, product, or service, everything is made by people and for people. That's why, here, they always come first.
Branding
Looking inward,
then act outside.
Brands need to communicate with intention. It needs to be present at every customer touchpoint. It needs to be felt, experienced, and shared by the entire company and reflected in consumers.
Design
Differentiation, experience
and innovation.
We use design and all its facets as a tool for innovation to communicate, reinvent brands, rethink business models, create connection, and generate value.
Less waiting, more let's go!
That's our philosophy.
Understanding the problem to be solved, the context of the brands we work with, and discovering, through research, data, consulting, and various other tools, the most efficient way to solve it.
What story
your brand
do you want to tell?
Every brand has its own stories, which are translated into identity, values and purposes. Storytelling is vital because it connects the brand to its audience. Telling about the evolution, challenges and efforts to become what it is conveys authenticity. These meaningful stories leave a lasting impression on the market through storytelling.
Visual Identity
Develop harmonious and striking visual identities, from logo creation to defining typography, color palette and essential guidelines. Every detail is meticulously thought out to convey your narrative in a genuine way and resonate across all points of connection with the audience.
Construction of
Brand Identity
Make your brand essence clear and well-targeted. With in-depth market analysis, strategic positioning and engaging storytelling, I support you in building solid foundations, driving growth and setting your brand apart from the competition.
Strategic Resources
of Brand.
There’s no point in creating efficient and robust communication guidelines if they’re not easily applicable. That’s why we provide all the materials ready for you, along with a complete brand manual, accessible through a public and easy to navigate link.
André Sanrti
"Trabalhar com o Tales foi incrível! Ele demonstrou um comprometimento e profissionalismo excepcionais, cuidando de cada detalhe da nossa marca. O resultado final superou nossas expectativas e fez toda a diferença para o nosso negócio. Recomendo de olhos fechados!"
Jaqueline Araújo
"A competent professional with unparalleled attention. I'm passionate about my brand, and he managed to put my identity and essence into it. I highly recommend him."
Rinaldo Caporal
"The work done by Tales went far beyond what I had in mind. An excellent, ethical, committed professional and, above all, a creative genius. Currently, he is the only person I would fully trust to handle my visual identity."
Hector Martins
"Pugedo is an artist, he produces true works of art. And this type of result is only achieved by a professional who loves what he does. A simple analysis of his work is enough to confirm what I say. I have no doubt that he is one of the best in this area, and that is why I always use his services when I need them."
Vitor Ribeiro
"We trusted Pugedo for the branding of the Proxcel brand, which sought to represent the business of our Excel training activities well. We found the final result to be excellent! Congratulations!"
What our customers
have to say